Autonomy begins
with the simplest thing.

The right to decide when you are identified.

We are living through a period of technological change so rapid that the rules of human interaction are being rewritten before we have had a chance to agree to them.

One of those rules — one of the oldest — is the right to introduce yourself. To choose what you reveal. To meet another person on equal terms, in your own time, in your own words.

That right is now being removed. Not by governments. Not by institutions. By the consumer devices in the room.

AI-enabled consumer devices — smart glasses, wearables, cameras embedded in the objects around you — can identify you in seconds. Your social profile, everything publicly available about you, retrieved before a word is spoken. And these devices are proliferating faster than most people realise. Each new one is a new point at which your biometric identity can be captured. Without your knowledge. Without your consent.

What is missing is simple. A way for you to opt out.

That is the problem we are solving.

We are not against technology. We are for the person standing in front of it.

We believe that autonomy means visibility is a choice, not a default. That your identity is not available to anyone with a device and a camera. Not without your knowledge. Not without your consent.

We believe that every individual has the right to control when their biometric identity is used to identify them. In every room. In every introduction. On their own terms.

We believe in integrity — in saying what we know and what we do not know yet. In building transparently and holding ourselves to the standard the people who trust us deserve.

And we believe in human primacy. That technology must serve people — not platforms. Every decision we make begins with one question: does this give the individual more agency, or less? The answer determines everything.

CloakDots exists so that you stay in control of when you are identified. Not through protest. Not through policy. Through the tools we are building — quietly, precisely, and for you.

— The CloakDots founders